Digital briefing, October 28: Muse launches in Singapore, Oracle apps come to ChatGPT, Shopify moves agent knowledge base
Meta's AI assistant goes live in Singapore, Shopify moves its knowledge base into the admin panel, Google Ads expands customer loyalty goals.
- AI
Meta's personal AI assistant Muse launches in Singapore #
Meta has launched its personal AI assistant, Muse, in Singapore. Muse can connect to apps including Gmail and Google Calendar, and works with local partners such as Shopee, Grab, Singapore Airlines, Agoda, Klook, Trip.com, and Lazada to help with shopping, food, and travel planning. Nicole Tan, Meta's Singapore Country Director, made the announcement; some features will be rolled out in phases after the launch.
What it means for your business: There's no word yet on when Muse will launch in Turkey, but this kind of integration with local services points to similar connection opportunities for Turkish businesses down the line. - AI
OpenAI expands Oracle partnership, bringing Oracle apps into ChatGPT #
OpenAI and Oracle announced they're expanding their partnership to bring business applications and AI agents into ChatGPT and to power new Oracle products.
What it means for your business: Businesses that use Oracle products may eventually be able to access their workflows through ChatGPT, though the source doesn't specify which applications are coming or when.Source: OpenAI — OpenAI expands partnership with Oracle to bring its apps to ChatGPT
- E-commerce
Shopify moves its AI agent knowledge base into the admin panel #
Shopify has retired its standalone Knowledge Base app and replaced it with a knowledge base built into Merchant Admin. According to the October 26 changelog entry, the old app will stop working after January 15, 2027. This knowledge base holds non-product information like return policies and shipping times, and it helps AI shopping agents answer customer questions.
What it means for your business: Large stores with over 1,000 entries didn't have their data migrated automatically, so those store owners need to manually re-enter their information before January 15, 2027. - Advertising
Google Ads expands customer lifecycle goals to Search and Shopping campaigns #
Google Ads is bringing its high-value customer acquisition mode to Shopping campaigns and expanding customer retention modes across Search, Shopping, and Performance Max. Google Ads representative Ginny Marvin shared the updates on LinkedIn; the features are rolling out gradually throughout October.
What it means for your business: Businesses will now be able to build campaigns based on past purchase data that target both acquiring new high-value customers and winning back past customers, which could help ad budgets be used more effectively.