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Digital briefing, November 6: ChatGPT ad case study, free video generation in Vids

Meta brings voice chat to Muse; Google makes its video model free and public; Gemini turns sketches into working apps.

  1. Advertising

    OpenAI shares a case study on how ChatGPT ads lowered the cost of sign-ups #

    OpenAI published a customer story showing how Flipsnack used ChatGPT Ads campaigns to drive users to try its product. According to the company, Flipsnack increased sign-ups while lowering the cost per sign-up with these campaigns.

    What it means for your business: It's a concrete example showing that ads on ChatGPT can work for conversion-focused campaigns, giving businesses a reference point if they want to test their ad budget there.

    Source: OpenAI — Flipsnack grows product signups with conversion optimization

  2. AI

    Google Vids now offers three free video generations a month with its Omni 1.2 Flash model #

    Google announced that its video creation tool, Vids, now runs on a new video generation model called Omni 1.2 Flash. Anyone with a Google account or Workspace subscription can generate three 15-second videos per month for free. The update also adds features like turning static images into video and more natural voiceovers.

    What it means for your business: Small businesses can test short videos for product promotion or social media content without paying extra.

    Source: Google Blog — Generate longer AI videos with Omni 1.2 Flash in Google Vids at no cost.

  3. AI

    Gemini turns hand-drawn app sketches into working apps using its Canvas tool #

    On November 5, Google announced that Gemini's Canvas tool can now convert hand-drawn app sketches into code. Users upload a photo of their sketch to Gemini, ask 'Can you code this?', and Gemini writes the code; colors, fonts, and features can then be adjusted in real time in the preview window.

    What it means for your business: A business owner with no technical background can quickly turn a simple idea sketched on paper into a working tool prototype.

    Source: Google Blog — Transform a quick drawing into a live app with Gemini.