Digital briefing, November 3: AI Overviews moves to the right column, visibility in AI shopping
Google shifted AI Overviews to the right column and search budgets face scrutiny; e-commerce and TikTok roll out new AI-powered tools.
- Search
Google moved the AI Overviews summary for brand name searches to the right column #
On November 2, Google shifted the AI Overviews summary shown for brand name searches from the top/middle of the results page to the right column; Chris Long and David McSweeney spotted the change and shared it on X. That same day, 18 media buyers interviewed by Digiday said their clients no longer approve Google search budgets without question. Google has not officially announced the change.
What it means for your business: Searches for your brand name now surface an AI summary that you can't edit, so it's worth checking that your company information appears accurately there. It's also worth reviewing how much of your search ad budget goes toward branded searches.Source: Search Engine Roundtable — Google AI Overviews For Brands Moved To Right Column · PPC Land — Google moves brand AI Overviews aside as buyers question search budgets
- E-commerce
seoClarity webinar covers how to get products found on Google and ChatGPT #
In a webinar featuring seoClarity's Chris Sachs and Aris Vrakas, speakers explained that product pages need to be readable by automated crawlers, product descriptions should be enriched with shopping-related language, feed and page data should stay consistent, and results should be measured separately. Search Engine Journal announced the webinar.
What it means for your business: Checking whether your product pages depend on JavaScript and making sure the information in your product feed matches your page content and structured data can improve your chances of being recommended by AI-powered shopping tools. - AI
OpenAI announces Heimstaden uses ChatGPT Enterprise and Codex in property management #
OpenAI announced that Heimstaden, a property company operating in Europe, uses ChatGPT Enterprise and Codex in its property management processes. The company reportedly cut costs and empowered employees with these tools. The announcement was published on OpenAI's own site.
What it means for your business: For businesses in real estate or services, seeing how a large company applies AI tools to its day-to-day operations can offer ideas for where to start in your own processes.Source: OpenAI — Heimstaden is changing residential real estate management with AI
- E-commerce
TikTok adds brand and category keyword packs to Search Ads #
In its Q4 2026 Product Preview (as stated in the source, though this date appears to be an error) published on October 30, TikTok announced two new impression share metrics for Search Ads campaigns, along with 'Keyword Packs'—ready-made keyword groups added to the Keyword Suggestion Tool. The Impression Share and Top 1 Impression Share metrics show how much of the eligible search impressions your ads are winning. Keyword Packs are updated daily based on search volume, cost per click and competition data.
What it means for your business: Identifying keywords with low impression share and reviewing your budget or bid settings accordingly can help you get more value from your TikTok ad spend. The ready-made keyword packs can also speed up campaign setup.