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Digital briefing, October 29: Meta's ad AI, AI Mode ads in 10 countries, Gemini 4 Carbon

Meta details its ad AI, Google expands AI Mode ads to 10 countries, Gemini 4 Carbon launches, and Google adds order controls for business profiles.

  1. Advertising

    Meta details the AI system that decides who sees your ads #

    Meta explained how Andromeda, GEM, and GenRecs, the AI models that power Meta's ad system, match ads with the right people. According to the company, improvements to these models led to an 8.3% increase in click-through rates and a 15.7% increase in conversions on Facebook in the second quarter of 2026. The updates roll out automatically without touching campaign settings.

    What it means for your business: Business owners benefit from these improvements automatically, without changing their campaigns. It's worth knowing that ad quality now depends not just on bid amount, but also on the post-click user experience.

    Source: Meta for Business — How Meta's Ads System Matches Your Ad to the Right Person at the Right Time · Meta for Business — Inside the Three New AI innovations in Ads Ranking Improving your Ad Performance

  2. Search

    Google expands AI Mode ads to 10 new countries, launches multi-turn ads in the US #

    Google announced it's expanding ads within the AI Mode search experience to Australia, Canada, India, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, the Philippines, and Singapore. Brazil, Mexico, and the UK will be added in the fourth quarter of 2026. In the US, 'multi-turn ads,' which also show ads in follow-up questions, have gone live.

    What it means for your business: Turkey isn't on this expansion list, so it's not yet clear when AI Mode ads will launch there. Still, it's worth tracking now how search advertising is being integrated into AI conversations.

    Source: Google Blog — Ads in AI Mode expand to new markets. · Search Engine Roundtable — Google Expands Ads In AI Mode To More Countries & Multiturn Ads In U.S.

  3. AI

    Google introduces Gemini 4 Carbon, a powerful new AI model for cybersecurity #

    On October 28, Google announced Gemini 4 Carbon, a model with strong coding and cybersecurity capabilities. It's currently rolling out to a limited number of cybersecurity experts, with access for developers, businesses, and consumers coming soon. Pricing matches the previous model, Gemini 4 Argon: $2 per million input tokens and $10 per million output tokens.

    What it means for your business: Since the model isn't yet available to the public, it has no direct impact on businesses right now, but it could become an important tool for software security and automated code development in the coming months.

    Source: Google Blog — Gemini 4 Carbon: our next frontier model

  4. E-commerce

    Google lets restaurants directly turn off third-party order providers #

    Google Business Profiles now lets restaurants turn third-party order providers like Uber Eats, DoorDash, Instacart, and Grubhub on or off directly from their dashboard. Previously, making this change required sending a request to the provider and waiting five business days. The announcement came from Google's Lisa Landsman on LinkedIn, who noted the feature is available in all countries.

    What it means for your business: Restaurant operators can now turn order providers on or off directly from their own panel, cutting ones that hurt their margins or don't fit their operations. This makes it easier to control commission costs.

    Source: Search Engine Roundtable — Google Business Profiles Finally Adds Third-Party Ordering Controls · Search Engine Journal — Google Lets Restaurants Directly Opt Out Of Ordering Providers via @sejournal, @MattGSouthern

  5. AI

    OpenAI and ServiceNow expand their workflow partnership #

    OpenAI announced it's expanding its partnership with ServiceNow. Under the deal, OpenAI's models and agents will be integrated into ServiceNow workflows, and ServiceNow workflows will be integrated into ChatGPT and Codex. The source hasn't shared details of the announcement yet.

    What it means for your business: Businesses using ServiceNow may gain more AI-powered automation options, but until the scope of the integration becomes clearer, it's hard to estimate a concrete benefit.

    Source: OpenAI — OpenAI and ServiceNow expand partnership across enterprise workflows