Digital briefing, October 27: AI Overviews in 80% of searches, Fanatics Shop the Look, GPT-6.1 Terra
AI-generated summaries now show up in most Google searches, while OpenAI shared new data and tools spanning e-commerce to business use.
- Search
AI Overviews now appear in more than 80% of Google searches #
According to data from Semrush, SE Ranking and seoClarity, the share of Google searches showing AI Overviews has passed 80%. That figure was 50% in June of last year and around 15% the year before that. SE Ranking also reported that AI Overviews appeared in 82.5% of brand searches in the US.
What it means for your business: An AI-generated summary now stands between users and your website in most search results, so it matters more than ever that your brand shows up with accurate, up-to-date information when people search for it.Source: Search Engine Roundtable — Over 80% Of Google Searches Have AI Overviews & Growing
- E-commerce
Fanatics sees higher engagement with its OpenAI-built 'Shop the Look' feature #
Fanatics uses 'Shop the Look,' built with OpenAI, to help fans complete game-day outfits. Tests across roughly 30,000 MLB products showed a 10% increase in engagement.
What it means for your business: Presenting products as part of a complete 'look' or outfit, rather than one by one, is an approach that could boost customer interest, especially for businesses selling fashion or sports merchandise.Source: OpenAI — How Fanatics and OpenAI streamline the fan experience
- AI
OpenAI announces GPT-6.1 Terra, a new model built for faster computer use #
OpenAI has introduced a new model called GPT-6.1 Terra. The company describes it as delivering 'fast and capable computer use for everyone.'
What it means for your business: AI that can independently carry out computer tasks quickly points to a development that could save time in everyday workflows down the road. - AI
Software company Greptile takes code review a step further with GPT-6 Astra #
Greptile uses GPT-6 Astra to test user workflows, Daybreak to strengthen security, and Codex to reduce repetitive work. The information was shared by OpenAI.
What it means for your business: For businesses that develop software or outsource software services, catching errors that cover user experience as well as lines of code can help flag issues earlier.Source: OpenAI — Greptile takes bug detection beyond code review with GPT-6 Astra
- AI
OpenAI publishes extensive data on how ChatGPT is used in business #
With its 'OpenAI Signals' data, OpenAI examined how ChatGPT is used for business purposes across 165 job activities in nearly 100 countries, and how that usage has changed over time.
What it means for your business: This data shows which business tasks are seeing the widest adoption of AI; tracking usage trends in your own sector can help you stay competitive.