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Digital briefing, October 24: Gmail data in ads, Meta delays site-crawling requirement, Hopi Ads

Google now uses Gmail and Photos data for ad targeting; Meta delayed new terms after publisher backlash. Plus new tools from Hopi, Canva, and Google Cloud.

  1. Advertising

    Google can now use Gmail and Photos data in ads for users who enable personal AI features #

    Google announced that, under a privacy policy update that took effect on October 16, if a user allows Search or Gemini to access Gmail, Drive, or Google Photos, that data can also be used for ad personalization. This change creates an exception to the company's pledge, upheld since 2021, that it 'does not use the content of these services for ad targeting.' The Verge reported on the change on October 23, noting it's tied to an opt-in feature called Personal Intelligence.

    What it means for your business: Advertisers still can't see the actual content of users' emails or photos, but targeting can now draw on summaries derived from that data — for businesses, this means the scope of audience signals available in Google ads has expanded.

    Source: PPC Land — Google lets connected Gmail and Photos data shape ads, 5 years after pledge · The Verge AI — Now Google says it might use your Gmail and Google Photos data to target ads

  2. E-commerce

    Meta pushes back new business terms granting website-crawling rights from October 30, 2024 to November 20, 2026 #

    Meta delayed the effective date of its new commercial and self-serve ad terms — which publishers had criticized for allowing their content to be crawled for AI training — from October 30, 2024 to November 20, 2026. Company spokesperson Daniel Roberts told The Verge the extra time was meant to help partners understand 'what's changing and what isn't.' The News/Media Alliance and publisher-advertiser groups in the EU and UK had already raised the issue with regulators.

    What it means for your business: For businesses that run Meta ads and have their own websites, the terms' scope is still broad — the delay only changes the date, not the text itself, which hasn't been revised yet.

    Source: PPC Land — Meta delays its AI terms to November 20. The trust problem does not move · The Verge AI — Meta delays new business terms after publisher pushback on AI scraping

  3. Advertising

    Hopi unveils Hopi Ads, Turkey's first end-to-end self-serve ad platform #

    Hopi announced Hopi Ads, a self-serve ad platform that combines real purchase data with AI-powered targeting and multichannel management. The platform lets businesses manage campaigns across social media, programmatic networks, in-app ad placements within the Hopi app, and partner inventory, all from a single dashboard. Hopi CEO Elif Ateşok Şatıroğlu said the platform draws on data from 21 million users.

    What it means for your business: Small and mid-sized brands can now set up and track campaigns across different ad channels from one panel instead of managing each separately — a change that can ease the operational load, especially for businesses with limited teams.

    Source: Marketing Türkiye — Hopi, yeni self servis reklam platformu Hopi Ads’i tanıttı

  4. AI

    Google Cloud announces Agent Compute Engine for running AI agents #

    At the AGNTCon and MCPCon events on October 22, Google Cloud introduced Agent Compute Engine, a service that gives each AI agent a hardware-level isolated environment to run in. A preview version is planned to roll out in the coming months. Google is also expanding management features such as Agent Gateway, Agent Registry, and Agent Identity to control agent access.

    What it means for your business: For businesses considering integrating AI agents into their workflows, this infrastructure — though still in preview — offers a new option for running agents securely and at scale.

    Source: Webrazzi — Google Cloud'dan yapay zeka ajanlarına özel yeni altyapı: Agent Compute Engine

  5. AI

    Canva opens Craft, its first in-house image generation model, to all users #

    Canva announced Canva Craft, its first proprietary image generation model, aimed at competing with models from Google, OpenAI, ByteDance, and Meta. The model is available to all Canva users through the Dream Lab section and can generate images at up to 2K resolution in more than 30 aspect ratios. Canva said the model was trained on human-made design templates and can generate text in 55 languages.

    What it means for your business: For businesses using Canva, this means more readable text and more consistent layouts when creating social media graphics, posters, or presentations — and with API support, it could later be integrated into other tools as well.

    Source: Webrazzi — Canva, ilk görsel üretim modeli Craft'ı kullanıma sundu · Marketing Türkiye — Canva, kendi görsel üretim modeli Canva Craft’ı tanıttı