Digital briefing, October 22: ChatGPT ads in 26 new countries, ChatGPT ad infrastructure
ChatGPT ads expand to 26 countries, Meta's AI-driven ad revenue grows, and OpenAI models arrive on Google Cloud.
- Advertising
ChatGPT's ad feature expands to 26 new countries #
OpenAI announced that ChatGPT Ads has expanded to 26 new countries. More than 100,000 advertisers, from local businesses to global brands, have already used the platform. As people research, compare and decide on products within ChatGPT, more advertisers can now reach them.
What it means for your business: The source doesn't say whether Turkey is included in this expansion, so it's unclear when the feature will be available there. Still, advertising within ChatGPT is becoming an increasingly significant option.Source: OpenAI — ChatGPT Ads expands to 26 new countries as over 100,000 advertisers have used the platform
- Advertising
OpenAI explains how it built ChatGPT's ad infrastructure #
OpenAI shared details on how it built the LLM-based ad infrastructure that powers ads in ChatGPT. The system is designed to understand intent within a conversation, keep ads separate from responses, and serve relevant ads at scale.
What it means for your business: This explanation helps businesses planning to advertise on ChatGPT understand how their ads are selected and how they're kept separate from user responses.Source: OpenAI — How we built ChatGPT’s novel ad stack for user trust and relevance
- Advertising
Meta's creator-partnership ads reach a $15 billion annual run rate #
In Meta's third-quarter earnings call, CFO Susan Li said revenue from partnership ads, where advertisers co-publish ads with content creators and brands, grew 97% year-over-year to a $15 billion annual run rate. During the quarter, about 10 million advertisers used at least one generative AI ad tool. In the US and Canada, more than 10 million people have installed Meta's Muse personal assistant, and the company plans to charge businesses for transactions Muse completes.
What it means for your business: For advertisers, creator partnership ads and AI-powered ad tools are becoming an increasingly large revenue stream; assistants like Muse may eventually start taking a cut of sales.Source: PPC Land — Meta's ads with creators gain 97% to a $15bn annual run rate
- AI
OpenAI's models are coming to Google Cloud #
OpenAI and Google Cloud announced a partnership to bring OpenAI's frontier models and Codex workflows to Gemini's Model Garden. These models will be available through Google Cloud Marketplace.
What it means for your business: Businesses already using Google Cloud will be able to access OpenAI's models directly through their existing cloud infrastructure, which could simplify tool selection and integration. - Advertising
Meta adds age and gender targeting for individual ad campaign elements #
Meta has rolled out a new feature that lets third-party platforms customize age range and gender details for different elements within a single ad campaign.
What it means for your business: This feature could make it easier for advertisers to tailor different creatives to different age and gender groups within the same campaign.Source: Social Media Today — Meta offers creative ad targeting for specific audiences