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Digital briefing, October 21: Small business tools in Gemini, a Muse use case

Google and Meta unveiled new AI tools for small businesses, Google expanded ad verification, and OpenAI is rolling out automatic ad changes.

  1. AI

    Google adds new tools for small business owners to the Gemini app #

    On October 20, Google announced it added a new hub page for small businesses to the Gemini app. From this page, business owners can access branding, financial analysis, and customer insights all in one place. Gemini can also connect with Google Business Profile, Google Ads, and Workspace, as well as apps like Adobe, Canva, Dropbox, Shopify, Wix, Zoho, and Xero. The new features will begin rolling out to all Gemini users worldwide in the coming days.

    What it means for your business: Uploading your brand guidelines once to generate consistent visuals, or automatically turning scattered invoices and receipts into financial tables, can save time for business owners running things on their own. It's not yet clear when or to what extent these features will roll out in Turkey.

    Source: Google Blog — New Gemini tools for small business owners

  2. AI

    Meta shares a real-world use case for its small business tool, Muse #

    Meta described how April Polk, who has run the women's clothing brand JaeLuxe Shoetique on her own for twelve years, uses Muse for Small Business. Polk started testing the tool in September 2026, using it to update her brand guidelines, refresh her website and product descriptions, fix broken email flows through a Klaviyo connection, and link her Meta ad account to the tool. Muse also helped her generate profit-and-loss statements through a QuickBooks connection.

    What it means for your business: For solo-run businesses, keeping track of marketing, email, advertising, and bookkeeping all at once is a heavy load; this example shows concretely how an AI tool can bring these scattered tasks together in one place.

    Source: Meta for Business — The Team of One That Doesn't Look Like It

  3. AI

    OpenAI says a restaurant operator sped up cash reconciliation with ChatGPT #

    OpenAI shared that an independent Schlotzsky's and Cinnabon franchisee used ChatGPT in its business operations to cut menu price update time by 95% and build a workflow that could free up $100,000 in cash flow. The full article wasn't accessible, so this information comes only from the published summary.

    What it means for your business: Recurring tasks like price updates and cash reconciliation take up significant time for small businesses; this example gives a sense of how AI can be used for this kind of routine work.

    Source: OpenAI — Franchisee reconciles cash in 94% less time with ChatGPT Work

  4. Advertising

    Google expands fraud verification for financial ads to the US and Canada #

    Google announced it will extend its Financial Services Verification program to the US and Canada. The program already protects around 2 billion internet users across 42 countries from financial fraud ads. Google will work with the American Bankers Association in the US and the Canadian Bankers Association in Canada to verify whether banks are authorized. The rollout will begin in early 2027, and country-specific details will be shared with advertisers in advance.

    What it means for your business: Businesses advertising in the financial sector may need to provide additional identity and authorization documents going forward; tracking this process now can help prevent your ads from being paused.

    Source: Google Blog — Expanding our defenses against financial scam ads

  5. Advertising

    OpenAI is turning on automatic ad creative changes by default in ChatGPT ads #

    In an email to advertisers, OpenAI said that starting October 30, 2026, it will automatically turn on 'creative enhancements' for new and existing self-managed campaigns. This feature can automatically change an ad's headline and description, image size, destination link, and language based on the context of the conversation, and it can go live without requiring approval. Advertisers can turn this setting off through Ads Manager.

    What it means for your business: This means the feature can change and publish your ad copy or images without requiring your approval; checking your Ads Manager settings before October 30 can prevent your brand's message from shifting unexpectedly.

    Source: Search Engine Roundtable — OpenAI Auto Enabling Creative Enhancements In ChatGPT Ads