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Digital briefing, October 19: Meta's training clause, Muse use cases, Universal Cart

Meta's terms dispute continues, Google expands its shopping cart, and YouTube tests AI answers in search.

  1. E-commerce

    Meta's business terms still include the AI training clause, despite reports it was removed #

    Meta's new commercial terms, set to take effect on October 30, included a clause allowing it to collect content from business websites and use it to train AI. The Verge reported on October 17 that Meta had removed this clause, but when PPC Land checked the preview text Meta had published on October 18, the sentence was still there, unchanged. Meta spokesperson Daniel Roberts said the scraping terms were limited to ads and business products, and that this was clarified in the text, but the version PPC Land reviewed contained no such limitation. Social Media Today also reported that Meta revised the terms over the weekend, but which version will actually apply remains unclear.

    What it means for your business: If you have a business page on Facebook or Instagram, you'll be treated as having automatically accepted these terms after October 30. There's no option to opt out partially; the only alternative is to stop commercial use entirely. You may want to review your robots.txt settings in case Meta ends up scraping your website's content to train its AI.

    Source: PPC Land — Meta's AI training clause still in Oct 30 terms after report of removal · Social Media Today — Meta updates Terms of Service amid concerns around data scraping

  2. AI

    Meta shares concrete use cases for its Muse AI assistant for businesses #

    Meta announced new use cases, via a press release, for Muse, the package it launched last month for small and medium-sized businesses. The examples include analyzing ad performance, setting up ad campaigns through conversation, and building automation workflows with connected apps like Shopify, Canva, and HighLevel. Meta also noted that businesses are using Muse for product catalog setup and pixel tracking.

    What it means for your business: You can hand off tasks like asking which ads are performing well or getting suggestions for campaign structure to Muse, saving time on managing your ad account. If you're already using tools like Shopify, you can even set up an end-to-end automation.

    Source: Social Media Today — Meta outlines Muse AI use cases for businesses

  3. E-commerce

    Google's Universal Cart shopping feature rolls out to all users in the US #

    Google announced that Universal Cart, the feature it unveiled at its I/O event in May, is now available to all users in the US. The feature brings together items added to cart across different Google products, like AI Mode in Search and the Gemini app, in one place, and sends notifications for price drops and stock availability. Google also said it offers a simplified checkout experience with Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair, and many Shopify stores.

    What it means for your business: If your store runs on Shopify, you can offer customers easy checkout through Google's cart system. It's not yet clear when this feature will launch in Turkey, so for now it only affects the US market.

    Source: Social Media Today — Google introduces shopping updates ahead of the holidays

  4. Search

    YouTube tests AI answers across all in-app search queries #

    YouTube is testing an expansion of the AI answers it previously offered only for questions asked through its Ask YouTube chatbot to all search queries. The company said this test is currently live for some signed-in users searching in English on desktop in the US.

    What it means for your business: Your video content could be highlighted or overshadowed by an AI summary in YouTube search results. If you produce how-to or instructional videos in particular, it's worth keeping an eye on this change.

    Source: Social Media Today — YouTube tests AI replies in searches