Clickolog
Free check-up

Digital briefing, October 11: social media ban for under-15s, Denmark's deepfake law, EU cookie consent

Turkey sets a social media age limit, the EU moves to relax cookie consent rules for businesses, Denmark drafts a deepfake law, and AI shakes influencer trust.

  1. Social media

    Turkey will enforce its social media ban for under-15s starting November 1 with e-Devlet age verification #

    Turkey banned social media platforms from serving users under 15 through a regulation published in the Official Gazette on October 10, 2026. Starting November 1, 2026, every new account must be opened using an age verification code obtained through e-Devlet (Turkey's e-government portal). Users aged 15-17 will get a stripped-down version of these platforms, without personalized ads, live streaming, public profiles or infinite scrolling. Platforms have until March 31, 2027 to review existing accounts and close any belonging to users under 15.

    What it means for your business: For brands in Turkey targeting young audiences, targeted ads and influencer partnerships will no longer be possible for the 15-17 age group, which means youth-focused campaigns will need to be rethought.

    Source: PPC Land — Turkey bans social media accounts for under-15s from November 1

  2. Advertising

    Denmark reintroduces a bill banning unauthorized deepfake sharing #

    Danish Culture Minister Zenia Stampe presented bill L 49 to the Folketing on October 8, 2026, banning the sharing of realistic digital content that imitates a person's appearance, voice or movements without their consent. The bill amends the Copyright Act and, if passed, would take effect January 1, 2027, putting the burden of proving consent on whoever publishes the content. Protection would last 50 years after a person's death, and courts would be empowered to order content removed from platforms. This is the second time the bill has been introduced, after the previous version lapsed due to the general election.

    What it means for your business: Businesses using AI to recreate a real person's image or voice in ads or content may soon be required to obtain explicit consent beforehand and keep documentation of it.

    Source: PPC Land — Denmark's deepfake bill makes publishers prove consent from January 2027

  3. Advertising

    EU member states are preparing to vote on October 11, 2026 (Sunday) on the 163-page Digital Omnibus draft dated October 2, 2026. The draft shortens the period a site must wait before asking again for cookie consent after a user has declined, from six months to four. It also exempts measuring the performance of contextual advertising from GDPR consent requirements. The text is not yet law: the European Parliament must set its own position and reach a final agreement with the Council.

    What it means for your business: If approved, advertisers will be able to measure contextual ad performance without consent and re-prompt users who declined at shorter intervals, which would affect cookie banner strategies.

    Source: PPC Land — EU Council draft cuts cookie re-prompt wait from 6 months to 4

  4. AI

    Gartner survey: 35% of consumers trust AI-driven influencer recommendations less #

    According to a Gartner survey of 1,006 US consumers conducted in May-June 2026, 35% of respondents now rely less on influencers for shopping recommendations. 65% believe brands overuse AI content in their marketing materials, and 57% say this content reduces their trust in brand messaging. Emily Weiss, Senior Principal Analyst at Gartner, notes that consumers aren't rejecting the technology outright but are becoming more selective about where they get their information.

    What it means for your business: Being transparent about AI use in influencer content you partner on, and emphasizing authentic, experience-based storytelling, may help preserve consumer trust as it continues to erode.

    Source: Marketing Türkiye — Influencer marketing’in yapay zeka sınavı: İçerik yapaylaştıkça etki azalıyor