Digital briefing, September 30: OpenAI DevDay agents, Meta's Muse agent
OpenAI DevDay 2026 brings agents to ChatGPT; Meta unveils Muse, an AI agent for small businesses.
- AI
OpenAI DevDay 2026: agents that take on ongoing work in ChatGPT #
At DevDay 2026 on September 29, OpenAI introduced agents that take on ongoing responsibilities, along with new ways for people and AI to work together. The company announced that ChatGPT is now a collaborative platform where people and agents work side by side, enabling developers to directly integrate new experiences into it.
What it means for your business: ChatGPT is moving beyond a question-and-answer tool into a platform where work gets accomplished. For your business, this means the way customers find you and do business with you will increasingly go through AI assistants, so making your website and information accessible and accurate for these assistants matters more than ever.Source: OpenAI — DevDay 2026 Recap
- AI
Meta announces Muse, an AI agent for small businesses #
On September 29, Meta announced "Muse for Small Business," a personal AI agent aimed at small businesses. The announcement is part of the tools introduced under the Meta Enterprise Platform, which was established the day before, on September 28. It's not yet clear when or under what conditions it will become available in Turkey.
What it means for your business: Meta's AI tools for small businesses typically roll out in select countries first. When it becomes available in Turkey, it could make it easier to automate customer communication over WhatsApp and Instagram — we'll be monitoring it.